B008959 - THEORY AND TECHNIQUE OF MASS COMMUNICATION

Italian

The course explores the concept of generative communication, focusing in particular on the theories and practices of communication strategies.

Toschi L. (2011), La comunicazione generativa, Milano, Apogeo
Anichini A. (a cura di) (2014), Digital writing: nel laboratorio della scrittura, Milano, Apogeo

Integrare con:
Communication Strategies Lab (2012), Realtà aumentate. Esperienze, strategie e contenuti per l’Augmented Reality, Milano, Apogeo

Students will gain skills on:
1. the methodology to design communicative contents;
2. the practices related to the interactive, multimedia production with particular attention to the way in which individuals interact with texts and grammars.

none

Lectures

None

Writting and oral exam

he course explores the concept of generative communication, focusing in particular on the theories and practices of communication strategies.