ITA | ENG
B020802 - THEORIES AND TECHNIQUES OF COMMUNICATION
Main information
Teaching Language
Course Content
Suggested readings
Learning Objectives
Prerequisites
Teaching Methods
Further information
Type of Assessment
Course program
Academic Year 2017-18
Course year
Second year - Second Semester
Belonging Department
Humanities (DILEF)
Course Type
Single education field course
Scientific Area
SPS/08 - SOCIOLOGY OF CULTURE AND COMMUNICATION
Credits
12
Teaching Hours
72
Teaching Term
01/03/2018 ⇒ 06/06/2018
Attendance required
No
Type of Evaluation
Final Grade
Course Content
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Course program
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Lectureship
Teaching Language
Italian
Course Content
The course explores the concept of generative communication, focusing in particular on the theories and practices of communication strategies.
Suggested readings (Search our library's catalogue)
Toschi L. (2011), La comunicazione generativa, Milano, Apogeo
Anichini A. (a cura di) (2014), Digital writing: nel laboratorio della scrittura, Milano, Apogeo
Cicero, M.T. (1994), De oratore, Milano, Bur Rizzoli [edizione con saggio introduttivo di Emanuele Narducci]
Per i non frequentanti Integrare con:
Communication Strategies Lab (2012), Realtà aumentate. Esperienze, strategie e contenuti per l'Augmented Reality, Milano, Apogeo
SBARDELLA:
- Sbardella, M. (in corso di stampa) Dalla comunicazione della sostenibilità alla comunicazione sostenibile, Filattiera, Generative Communication
- Ricciardi (2010), La comunicazione. Maestri e paradigmi, Roma-Bari, Laterza
SIMONETTA:
project work
Anichini A. (a cura di) (2014), Digital writing: nel laboratorio della scrittura, Milano, Apogeo
Cicero, M.T. (1994), De oratore, Milano, Bur Rizzoli [edizione con saggio introduttivo di Emanuele Narducci]
Per i non frequentanti Integrare con:
Communication Strategies Lab (2012), Realtà aumentate. Esperienze, strategie e contenuti per l'Augmented Reality, Milano, Apogeo
SBARDELLA:
- Sbardella, M. (in corso di stampa) Dalla comunicazione della sostenibilità alla comunicazione sostenibile, Filattiera, Generative Communication
- Ricciardi (2010), La comunicazione. Maestri e paradigmi, Roma-Bari, Laterza
SIMONETTA:
project work
Learning Objectives
Students will gain skills on:
1. generative communication paradigm;
2. the main authors of sociology of communication;
3. the methodology to design communicative contents;
4. the practices related to the interactive, multimedia production with particular attention to the way in which individuals interact with texts and grammars.
The course therefore aims to develop student judgment skills, learning abilities and skills related to theories and techniques of communication.
Behavioral Goals:
The course aims to stimulate students with respect to the conscious and active use of the CDS and the university structure as a whole, including guidance and management tools for student students. It is also intended to direct students towards active participation in lessons and a correct and profitable teaching-learning relationship; It also aims to promote the civil and shared use of the study resources of the CdS and the School.
1. generative communication paradigm;
2. the main authors of sociology of communication;
3. the methodology to design communicative contents;
4. the practices related to the interactive, multimedia production with particular attention to the way in which individuals interact with texts and grammars.
The course therefore aims to develop student judgment skills, learning abilities and skills related to theories and techniques of communication.
Behavioral Goals:
The course aims to stimulate students with respect to the conscious and active use of the CDS and the university structure as a whole, including guidance and management tools for student students. It is also intended to direct students towards active participation in lessons and a correct and profitable teaching-learning relationship; It also aims to promote the civil and shared use of the study resources of the CdS and the School.
Prerequisites
none
Teaching Methods
Lectures
Further information
None
Type of Assessment
The exam will take place in oral form and will include the verification of the above-mentioned training objectives. In particular, the student will be required to have acquired the basic knowledge of the sociology of communication, the social media history and the methodology proposed by the volume "Generative Communication"
Course program
The course explores the concept of generative communication, focusing in particular on the theories and practices of communication strategies. The course will also give an overview of the sociology of communication.