The workshop deals with the design, planning and implementation of the musical events as part of the Italian entertainment system. The course considers the event as a creative process with the managerial, organizational and administrative matters related to its design, planning, implementation and reporting. The approach is teamwork, even by analysis of case studies, testimonials, and activities developed in the classroom.
L. Argano, Manuale di progettazione della cultura, Milano, Francoangeli, 2015;
L. Argano, La gestione dei progetti di spettacolo, Milano, FrancoAngeli, 2017;
C. Balestra, A. Malaguti (a cura di) Organizzare musica, Milano, FrancoAngeli, 2011;
U. Collesei, F. Checchinato, M. Dalle Carbonare, Gli eventi, Milano, FrancoAngeli, 2017.
Learning Objectives
KNOWLEDGE: peculiarities of the music industry; role of the company, the organizer and the artist in the music system; decisions and musical event planning; SKILLS: understanding the system in which the musical operators operate; interpret the problems of managing an event; understand the relationships between objectives and behavior of the different subjects involved.
Prerequisites
none
Teaching Methods
Teamwork; testimonies from operators and professionals in the sector; analysis and writing of projects.
Further information
For other info and for downloading educational material please check on the moodle platform at http://e-l.unifi.it (password required, ask the professor for obtain it)
Type of Assessment
Elevator pitch for the realization of a musical event.
Course program
1. The system of live music in Italy
2. The event as a creative project
3. The event as an organizational project
4. The phases of the Project Management of a musical event
a) Ideation
b) The feasibility study
c) Drawing up of the project
d) The planning phase: budget, communication, security, logistics, set- ups
e) The ways of realization and communication
f) The closing phase
g) Evaluation and reporting phase
5. Exercises and presentation of an event project